Philip Graves is a consumer behaviour consultant, author, speaker and regular contributor to the
media. He has been described as "one of the world's leading consumer behaviour experts" (Kevin
Hogan), "one of the world's pre-eminent consumer behaviour consultants" (Cambridge Business
Magazine) and one of ten "... original thinkers whose ideas will help shape Britain's recovery."
For the last six years he has been working with international businesses, providing expert
advice on consumer behaviour and behavioural insight.
His first book, Consumer.ology, was published in 2010 and was
named one of Amazon's top ten best business books of the year. In addition to case studies and
examples from his own work, the book draws on some of the latest academic research from psychology
and neuroscience to show why most market research can't work and what companies should be doing
instead. Consumer.ology has been described as "essential reading for marketers and general
managers" and "accessible" and "thought-provoking" for non-business audiences. In 2013 a
revised paperback edition was published.
Alongside his own consumer behaviour consultancy work for clients including the media, retailers
and financial services companies, Philip is an associate of Frontier Economics.
In addition to the articles here, Philip writes a column for The Chartered Institute of
Marketing's magazine The Marketer, and also writes about consumer behaviour for
Based in Cambridge (UK), his work has taken him around the world, including the United States,
Brazil, Singapore, and Japan.
This site includes an extensive free resource of consumer behaviour research articles, as well
as links to articles written or contributed to by Philip that have been published elsewhere.
You can also join the Mindshop mailing list to ensure you're the first to hear when new
articles are published.