Philip consults in a wide range of consumer behaviour and consumer psychology related areas. These include investigating drivers of consumer behaviour, behaviour change initiatives, advising on research approaches and the structure of customer insight departments, and helping organisations increase their understanding of consumer psychology in a way that they can apply practically in their businesses.
In addition to his first book, Consumer.ology, Philip writes articles and white papers for a number of organisations. Since 2012 he has written a regular column on consumer psychology for The Marketer – the magazine of the Chartered Institute of Marketing and guest articles for Frontier Economics and Cambridge Business. He takes commissions for white papers, webinars and articles: recent clients include eMarsys, Next IT and Adobe.
A combination of a working lifetime spent observing and studying consumers, a passion for bringing consumer psychology to life and experience appearing in front of audiences of all sizes (from one to one million people – on BBC Radio 2) make Philip a fascinating and entertaining public speaker. Clients that include ABRAS (the Brazilian supermarket retailers association), the Royal Agricultural Society, Lapada and the UK Cabinet Office give an indication of Philip’s ability to share his passion with disparate audiences around the world.
Five reasons why people don’t switch energy providers, especially when prices increase.