Accept Cookies?
My Passion is Helping Businesses Understand Their Customers!

Consultancy

Consultancy

Philip consults in a wide range of consumer behaviour and consumer psychology related areas. These include investigating drivers of consumer behaviour, behaviour change initiatives, advising on research approaches and the structure of customer insight departments, and helping organisations increase their understanding of consumer psychology in a way that they can apply practically in their businesses.

Writing

Writing

In addition to his first book, Consumer.ology, Philip writes articles and white papers for a number of organisations. Since 2012 he has written a regular column on consumer psychology for The Marketer – the magazine of the Chartered Institute of Marketing and guest articles for Frontier Economics and Cambridge Business. He takes commissions for white papers, webinars and articles: recent clients include eMarsys, Next IT and Adobe.

Public Speaking

Public Speaking

A combination of a working lifetime spent observing and studying consumers, a passion for bringing consumer psychology to life and experience appearing in front of audiences of all sizes (from one to one million people – on BBC Radio 2) make Philip a fascinating and entertaining public speaker. Clients that include ABRAS (the Brazilian supermarket retailers association), the Royal Agricultural Society, Lapada and the UK Cabinet Office give an indication of Philip’s ability to share his passion with disparate audiences around the world.

Books

Consumer.ology

Consumer.ology

An Amazon top 50 best seller and selected by them as the one of the top ten best business releases of 2010.
The Secret of Selling

The Secret of Selling

Apply the science of influence to your marketing and selling. eBook available to buy on-line.
Covert Marketing

Covert Marketing

Free eBook available exclusively to you when you sign up to receive my e-zine Mindshop.

Recent Articles

Learning from Bus Buddhists

Learning from Bus Buddhists

In psychological terms, context is almost everything. Much as we like to…
Why the Opinion Polls were Wrong (and an inquiry won’t help)

Why the Opinion Polls were Wrong (and an inquiry won’t help)

It’s official, the opinion polls conducted in the run up to the…
The Customer Loyalty Myth

The Customer Loyalty Myth

The suggestion that customers can be loyal is odd. Think about it…
Why Discount Supermarkets aren’t All They Seem

Why Discount Supermarkets aren’t All They Seem

The news today has been dominated by the announcement from the UK’s…