Monthly Archives: November 2009

Crime Victim’s Consumer Behaviour Lessons

I was working at a client’s store, watching customers for a few hours as I do, but I wished I had been watching my car instead. It was parked just outside the store, but whilst I was figuring out what was going on in the minds of people looking at products on the shelves, some thieving so-and-so was helping themself to the wing mirror from my car. My first reaction on seeing part of my car missing was to imagine what would have happened had I seen the thief at work on my car: for a moment I saw myself running across, tapping him on the shoulder and then beating his skull on the side of my vehicle. However, this fantasy was soon interrupted by a dose of healthy pragmatism: I’m not that brave, I haven’t assaulted anyone since I was in a playground fight at the age of ten […]

Getting a Book Published: Why It’s Like Going to the Doctor

Getting a book published shouldn’t be like going to the doctors, but it is. You know how it is; something doesn’t seem right so you go to the doctor and part of you thinks, “I’ll ask him (or her) what’s wrong and then I’ll know.” But of course that isn’t what happens. The doctor isn’t sure. So you get sent for tests. “When I get the test results I’ll know…” Except the test results are inconclusive, or else they point to something that there isn’t really anything they can give you. And so it goes on. There I was thinking there would be a “we love your book” moment from a publisher and a big party, but it hasn’t worked out that way. Instead I got a very nice email saying that a publisher would like to discuss my book with me. Don’t get me wrong, this is GREAT NEWS, […]