Monthly Archives: February 2011

The Olympics, the Football Clubs and the Bad Market Research

The Olympic Park Legacy Committee board will soon be making a final decision on exactly what should happen to the stadium after the 2012 London Olympics.  At the heart of the debate is the question of whether a football club should be allowed to take over the stadium and what provision will exist for athletics if they do. As is so often the case, someone (in this case the BBC), decided that it would be a good idea to find out the opinions of the public.  The results have subsequently been reported in a way that would appear to anyone reading them as facts.  Unfortunately they are nothing of the sort. The questionnaire was very short, but nevertheless made several critical mistakes that introduced bias to the results (none of which were presented alongside the results in the media). Firstly, despite my best efforts, I have been unable to find […]