“There’s a new shopping genie.” “Oh no there isn’t!” “Oh yes there is!” The genie in question has emerged with the force of a hurricane, granting shoppers’ wishes (which can be best summed up as giving them an extra excuse to spend money to satisfy their desires and feel good). It goes by the somewhat curious name of ‘Black Friday’. This year several retailers have brought US-style Black Friday discounts to the UK. And shoppers here haven’t let the fact that we don’t have the vaguely meaningful justification of a preceding day, thanking imaginary friends for a good harvest, put us off. Most of us have either forgotten that food actually is harvested or else have moved beyond attributing meteorological deviations to divine entities. For the record the name ‘Black Friday’ stems from the traffic chaos that came about in Philadelphia when people rushed to the shops after Thanksgiving. In […]
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Consumer.ologyAugust 14, 2013
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