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    The Blog

    Logic Vs The Consumer’s (Unconscious) Mind

    • March 31, 2009
    • consumer behaviour
    • 18 Comments
    • Philip Graves

    Often the way the unconscious works isn’t in tune with the rational, conscious mind. Convincing people that what they think is wrong is a challenge I face regularly!

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    My Books

    • Consumer.ology
      Consumer.ology
      August 14, 2013
    • The Secret of Selling
      The Secret of Selling
      August 14, 2013
    • Covert Marketing
      Covert Marketing
      August 14, 2013

    Recent Posts

    • Learning from Bus Buddhists
    • Why the Opinion Polls were Wrong (and an inquiry won’t help)
    • The Customer Loyalty Myth
    • Why Discount Supermarkets aren’t All They Seem
    • Using Morphine to Improve Survey Results

    Recent Comments

    • There is No Such Thing as Bad Publicity – globalpowermedia.com on Is There Really No Such Thing as Bad Publicity?
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    About Me
    Described by Dr Kevin Hogan (The Science of Influence) as "one of the world's leading experts on consumer behaviour", Philip works with a wide range of clients from multi-national corporations to small businesses. Whether you are a retailer looking to increase profits, a manufacturer wanting to understand your customers better, a marketing agency wanting consumer insights to support your creative work...Read More
    Featured Posts
    • Consumer.ology
      Consumer.ology
      August 14, 2013
    • The Secret of Selling
      The Secret of Selling
      August 14, 2013
    • Covert Marketing
      Covert Marketing
      August 14, 2013
    Recent Posts
    • Learning from Bus Buddhists
    • Why the Opinion Polls were Wrong (and an inquiry won’t help)
    • The Customer Loyalty Myth
    • Why Discount Supermarkets aren’t All They Seem
    • Using Morphine to Improve Survey Results
    © 2011 Philip Graves & SRMC Ltd: The Consumer Behaviour Resource. All Rights Reserved.
    Call: +44(797)048-0113 Email: philip@philipgraves.net