Memes and Marketing

Memes are a fascinating concept and vitally important to anyone with an interest in marketing.  Defined as “… that which is imitated, after GENE n.) “An element of a culture that may be considered to be passed on by non-genetic means, esp. imitation.” Crucially for someone with something to market, what meme theory says is that one aspect that contributes to effective marketing is how easily whatever it is you’re doing can be copied. “Beanz Meanz Heinz” means roughly nothing. But it’s very memorable and very easy to copy, so it gets propagated by people.  It enters your mind, gets remembered instantly and accurately, and stays way beyond the point where it serves any useful purpose to you (if it ever did).  When it comes to buying beans the simple fact that the brand Heinz is familiar to your unconscious may well be sufficient for it to seem better (for […]