Home > consumer behaviour > Sneak Preview: When Is a Fact Not a Fact

Sneak Preview: When Is a Fact Not a Fact

April 26th, 2009

One of the challenges with studying consumer behaviour is that the behaviour itself is incontrovertible, but the interpretation of that behaviour is often much more open to debate: what caused what?  What can be inferred from what happened

Recently, when I casually commented on a reported change in consumer behaviour, the person I was speaking to got quite indignant.

You can read about what happened and what I learned in the process here (it’s a sneak preview of one of the articles that will be in my next Mindshop! e-Zine, out tomorrow).

And linking to it here gives those who do read it a chance to comment if they would like to – I’d love to hear your thoughts.

Philip Graves

Tell someone else?
  • Digg
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • BlogMemes
  • De.lirio.us
  • email
  • LinkedIn
  • MyShare
  • Reddit
  • StumbleUpon
  • TwitThis
  • Yahoo! Buzz

consumer behaviour ,

  1. April 26th, 2009 at 22:14 | #1

    Looking forward to the ezine.

    Bob Kaufer
    Sign Up for My Free Neuro Performance E Course Here

  2. April 26th, 2009 at 23:19 | #2

    Great article. It’s amazing how people get emotionally involved in this stuff!

    I’ll wait by my emailbox for your e-Zine!

    JJ Jalopy.
    Coaching Mentoring Expert JJ Jalopy
    How to become a coach with JJ Jalopy

  3. April 26th, 2009 at 23:31 | #3

    It’s always the interpretation that causes the problems. I liked the article. It was a great look into how people get emotionally involved with things and how it biases their views.

    Steve Chambers, The Sales Expert

    Are you a Sales Eagle?

  4. April 27th, 2009 at 00:17 | #4

    People get emotionally attached to the oddest things.
    Christian Haller
    The Art of Good Eating
    Easy Italian Recipes

  5. April 27th, 2009 at 01:22 | #5

    I’s a “fact” when people get emotionally attached to an idea…..regardless if they are right or not.

    Don Shepherd
    Oregon Flyfishing

  6. April 27th, 2009 at 02:14 | #6

    Sometimes influencing someone to change their mind about a market trend can be as difficult as changing the direction of a large ship. Momentum carries them off course before they can get the thing turned around.

    Pat
    Business Owners Fast Track to Internet Profits

  7. April 27th, 2009 at 02:18 | #7

    Great article.

    I guess it’s human nature to let your emotions get involved.

    Lynn Lane

    http://www.Warriorofsuccess.com
    Warrior Of Success Training

  8. April 27th, 2009 at 02:23 | #8

    Once a person believes something, it makes no difference if that belief is based on truth or not.

    Health, Fitness — Darryl Pace
    Fitness Product Review

  9. April 27th, 2009 at 02:28 | #9

    I guess that’s why the police always try and find multiple witnesses to a car wreck or crime. While the facts don’t change, people’s perceptions vary greatly.

    Interesting post!

    Pam
    Invest in Your Future
    Great Minds, Great Wealth: How to Raise your Return, Reduce your Risk, Cut your Cost
    Personal Investment Strategies

  10. April 27th, 2009 at 02:46 | #10

    Great approach to your topic…
    SunnyMarie
    http://www.sunnymarie.com
    http://www.sunnymarie.wordpress.com

  11. April 27th, 2009 at 04:27 | #11

    Im inclined to agree..the sub concious operates from a
    ‘keep it safe
    ‘ point of view and when confronted with a threat to that safety, will react. In this day and age it’s not that saber tooth tiger sparking fight or flight its the economy.

    Thanks
    JCJC

    Butterfly Marketing
    Manuscript

  12. Duane Cunningham
  13. April 27th, 2009 at 06:06 | #13

    Philip, It is too bad some people cannot look at issues that effect their business without reacting emotionally.
    There was an interesting study done on wine purchases at restaurants. When the expensive wine was put at the top instead of the usual bottom placement, the average wine sale went way up. Mark

    Marketingscoops

    GlacierIceCream

  14. April 27th, 2009 at 06:24 | #14

    this shows why businesses always need to be split testing everything…

    Seize the Day,

    Rob
    Sales Eagles Soar Above the Competition!
    Personal Asset Protection For Small Business Owners

  15. April 28th, 2009 at 00:16 | #15

    Brilliant article, and great ezine. Very infightful and as afsvinating as your blog.

    All the best,
    Yann
    http://www.ProfitsTactics.com

  16. April 30th, 2009 at 18:05 | #16

    I do get attached to ideas. You always have great information.

    Lisa McLellan, Babysitting Services – Babysitters, Nannies, and Au-pairs

  17. May 5th, 2009 at 14:54 | #17
  1. No trackbacks yet.