• The Secret of Selling
Discover the Profits that are Hidden in the Products You Already Have!

Would you like the shortcut to your customers’ mind? Would you like your sales messages to have more impact with more people more of the time? Do you want to understand what influences a customer’s mind when they consider you or your product?

In The Secret of Selling I reveal why what matters most is how you connect with the unconscious mind of your potential customers.   Then I show you how to put theory into practice in five easy stages.

  • How to combat the protective instincts of the unconscious that can cause customers not to buy from you.
  • How to communicate with the unconscious mind.
  • How to use these techniques in your web site, advertising, promotions and face-to-face sales situations.
  • How these techniques have increased average purchase values by as much 300% – a psychology professor’s findings, published in an established and respected scientific journal.
  • … and much more.

I wrote this book to give small businesses and website owners access to the information they need to sell effectively.

When you’ve read The Secret of Selling you will have a new way of thinking about selling and no shortage of ideas about how you can change your approach to become more successful.