In psychological terms, context is almost everything. Much as we like to think that we know how we will act and react in a given situation, without the richness of...
I recently discovered some research which dovetails quite nicely with the blog I posted recently on Unconscious Advertising.
Researchers wanted to explore the impact of drug companies’ low-key promotional items on medical students; were those scientifically-minded students, on the verge of becoming fully fledged doctors, susceptible to the old-fashioned marketing technique of branding any old trinket in the hope that your customer sees it and decides to choose you over a competitor?
The results shouldn’t be a surprise to anyone who’s read my blog or my eBook. But they are an interesting reminder that we could all benefit from tactical marketing that gets our brand around our customers as frequently as possible (however indirectly).
You can find the article under the Latest Articles section here.
As always, I’d love to hear your comments and thoughts.