Learning from Bus Buddhists
In psychological terms, context is almost everything. Much as we like to think that we know how we will act and react in a given situation, without the richness of...
I recently discovered some research which dovetails quite nicely with the blog I posted recently on Unconscious Advertising.
Researchers wanted to explore the impact of drug companies’ low-key promotional items on medical students; were those scientifically-minded students, on the verge of becoming fully fledged doctors, susceptible to the old-fashioned marketing technique of branding any old trinket in the hope that your customer sees it and decides to choose you over a competitor?
The results shouldn’t be a surprise to anyone who’s read my blog or my eBook. But they are an interesting reminder that we could all benefit from tactical marketing that gets our brand around our customers as frequently as possible (however indirectly).
You can find the article under the Latest Articles section here.
As always, I’d love to hear your comments and thoughts.
Philip Graves
Hey dude, what’s up with making us go to your article for the results? I have enough to read with 20 different blogs here! Lol Good job. You got me to really want to know the answer to whether promotional pens are worth it or not, enough to click through to your article then click to the next page as well. Here’s to a job well done!!
Lisa McLellan, Babysitting Services – Babysitters, Nannies, and Au-pairs
Very interesting research. Isn’t this similar to the halo effect?
All the best,
Yann
How to Get Organized, Stop Procrastinating, and Set Goals for Small Business Success
I’ll have to check it out later, but my guess is that even these well educated, sophisticated, soon-to-be doctors loved the trinkets as much as the next guy. Come to think of it…I have several pens in my purse from our various physicians…hum…
Pam
Invest in Your Future
I will head to the article then.
Bob Kaufer
Z Health For Life
I’ll have to say, you always have some great research.
Lynn :ane
Success Strategies For Life
Success Today
Mindshop! was awesome today.
Everyone should subscribe to Philip’s E-mail newsletter. It’s excellent.
It’s great to learn from a true expert like you, Philip.
JJ Jalopy.
Coaching Mentoring Expert JJ Jalopy
How to become a coach
They will affiliate you with the quality of pen – so buy good ones.
Really not liking the click throughs. “Coffee” simply doesn’t get much of the time because of them.
Christian Haller
Good Food Fast & Easy
Healthy Italian Recipes
Excellent article as ever and thank you for such a thorough job of covering the topic from some different vantage points.
I know the pens which are part of the promos when the pens are of GOOD QUALITY like at The Venetian (was just there over the weekend), then I think favorably of the place and think the item/gift is OF VALUE (a bit different slant than the particular article and research you discuss). However, the ones which are CHEAP I think are garbage.
Best regards,
April Braswell
Boomer Dating Expert, Relationship Success Coach
Widow Support and Bereavement Counseling Outreach Workshop Henderson, NV, Nevada, Las Vegas
Interesting information. It is what I expected. I figured that companies wouldn’t spend the money on the branding and advertising if it didn’t make a difference.
Health, Fitness — Darryl Pace
Fitness Product Review
Interesting study with real world implications.
Steve Chambers, The Sales Expert
Sales Eagles – Sales Coaching for high flyers
Interesting, and accurate I would say-the reps in our hospital are known for giving away Palm pilots and Blackberrys. I suspect they don’t do that lightly.
Thanks
JC
JCMACKENZIE.COM
Making money-reviews
Hi Phil,
As always you have cutting edge info that helps out in the real world! Keep it coming
Duane
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The drug companies should be banned from doing that. They are so sinister/smart. It is not surprising. We have the 2nd largest medical school in the country right here in Erie (The lake Erie College of Osteopathic Medicine)and the big pharm reps are all over those people. There are accupuncture and integrative medicine programs and many of the teachers and students are steering clear of using meds at all. My accupuncturist is a doctor and a professor there and he does not prescribe meds and is teaching a whole slew of young doctors who want little to nothing to do with meds.
Anthony
http://www.anthonylemme.com
The Most Powerful Personal Growth and Mind Develpment Tool on Earth
We have given away high-quality stainless travel coffee mugs , small flashlights, small 15′ measuring tapes, and pens. All carry a small logo and website and they have worked well for us..
Seize the Day,
Rob
Sales Expert For Small Business Owners
Personal Asset Protection For Small Business Owners
Phil,
Great example of how the Law of Familiarity works!
I wonder how the quality of giveaway promo items affects the brand being promoted?
A more pertinent question is: Does it make much difference if you give a away a high quality disposable pencil as compared with a high quality ball pen?
John Ho
Numerology Expert Helps Understanding Personality for Better Influence & Persuasion (WordPress Blog)
Numerology Expert Daily Numeroscope (Vox Blog)
Numerology Expert Helps Understanding Personality for Better Influence & Persuasion (Money Page)
Good article. sounds petty i suppose but i didn’t like the click through. The less i have to navigate the happier i am. the info didn’t surprise me. confirmed what i thought.
Don Shepherd
Central Oregon Camphiker
I’m with April. Quality promo items reflect favorably on the company. If the item is really cheap, it isn’t such a good scenario.
Pat
Internet Dollars for Business Owners