One of the challenges with studying consumer behaviour is that the behaviour itself is incontrovertible, but the interpretation of that behaviour is often much more open to debate: what caused what?  What can be inferred from what happened

Recently, when I casually commented on a reported change in consumer behaviour, the person I was speaking to got quite indignant.

You can read about what happened and what I learned in the process here (it’s a sneak preview of one of the articles that will be in my next Mindshop! e-Zine, out tomorrow).

And linking to it here gives those who do read it a chance to comment if they would like to – I’d love to hear your thoughts.

Philip Graves

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