Crime Victim’s Consumer Behaviour Lessons

I was working at a client’s store, watching customers for a few hours as I do, but I wished I had been watching my car instead. It was parked just outside the store, but whilst I was figuring out what was going on in the minds of people looking at products on the shelves, some thieving so-and-so was helping themself to the wing mirror from my car. My first reaction on seeing part of my car missing was to imagine what would have happened had I seen the thief at work on my car: for a moment I saw myself running across, tapping him on the shoulder and then beating his skull on the side of my vehicle. However, this fantasy was soon interrupted by a dose of healthy pragmatism: I’m not that brave, I haven’t assaulted anyone since I was in a playground fight at the age of ten […]