Are Consumer Interest Groups Bad for Consumers?

We live in a consumer age.  My own view is that consumerism is part of evolution.  I know that there are a few people out there who really hate how far it’s gone: I’m certainly not arguing that the consequences of being a consumer society are all good.  However, I don’t think we can turn back this particular tide. Increasingly, what was once a case of consumer need (indeed, many marketers still talk in such terms – mistakenly, in my view) is now much more often a case of consumer desire: we meet our basic psychological desires by buying products. These psychological desires that have served us so well in evolutionary terms, can now be satisfied from a trip to the shops: if you want status, buy a Rolex or an iPad; if you want power, buy a high performance car; if you want romance get a make-over and buy […]