Dell Finally Convert me to Apple

I honestly believed that I would stick with PC based computing.  After twenty years using PCs they’re more familiar than my wife and kids! Despite all the positive things friends have said about Macs, and even though I have owned an iPhone for the last couple of years, there were good reasons not to change.  PCs have always worked well for me and, on the occasions when I have used Macs, I’ve always found them uncomfortably unfamiliar. If nothing else, we humans are creatures of habit: it takes quite a shove to push us out of our comfort zone and into unchartered territory.  For me and PCs that shove was Dell. I enjoy observing my own consumer decision-making and, although I know that much of the action takes place outside of my conscious awareness, my work on the consumer unconscious mind gives me a dual perspective for my own consumer […]