The news today has been dominated by the announcement from the UK’s biggest supermarket chain that their profit fell by 6% to £3.3bn. Having just been invited to participate in a discussion on national radio about this news, what intrigued me was the psychology of the debate. The results create a negative prime and most of the callers into the radio show started their ‘reaction’ with a stinging indictment of Tesco’s customer service, products or prices. In fact, had a Martian been listening to the vehement critique of the retailer he would surely have assumed that the company was down to it’s last store and that tumbleweed was blowing down the aisles where shoppers used to be! In reality, Tesco still meets the supermarket shopping needs of more customers than any other company. Undoubtedly they have struggled under the competitive pressure from both sides of the economic spectrum: Waitrose has […]
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