There’s no escaping the fact that Tiger Woods’ personal life has become very public in the last couple of days. But what, you may well ask, could his “transgressions” possibly have to do with consumer behaviour or market research? The answer is in Tiger’s statement after his private life became monumentally public. Here’s what he said on his website: “I have let my family down and I regret those transgressions with all of my heart. I have not been true to my values and the behavior my family deserves.” Now none of us can say whether this is what Tiger Woods really feels, or whether this is just the best thing he can think to say in the position he has found himself. But for the purposes of this post, let’s take Tiger at his word. He has not been true to his values. Market research is frequently preoccupied with […]
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