Learning from Bus Buddhists
In psychological terms, context is almost everything. Much as we like to think that we know how we will act and react in a given situation, without the richness of...
Today I’ve been writing a lengthy article on consumer behaviour for an international magazine. Whilst I was working on it I remembered a video I posted a long time ago over on my Vox blog (and yes, a new post there is long overdue).
Anyway, I thought I’d share the video here because it’s both entertaining and quite informative.
Bird & Fortune are a pair of satirical comedians who regularly draw attention to the silliness of politics and the world. Here they talk about the subprime crisis that seems to have triggered the recession we’re ‘enjoying’ globally at the moment.
The point I was making in my article is that consumer behaviour is also all a matter of sentiment. People can be in exactly the same financial position and with the same inability to forecast the future accurately as they were eighteen months ago, but they behave very differently as consumers.
The fear of what the future might hold increases unconscious sensitivity to future losses and that has big repercussions for what consumers will and won’t do (points I’ll need to save for the magazine article).
Philip Graves
Determining consumer behavior in a recession is critical becuase heck, we’re in one that looks like it might be around for a while.
Steve Chambers, The Sales Expert
Sales Eagles – Sales Coaching for high flyers
Consumer sentiment is often a much bigger deal than the actual situation as far as recovery is concerned. Many companies do play to this fear factor – you can seeing them popping up all over the place.
Christian Haller
Good Food Fast & Easy
Healthy Italian Recipes
I can see the truth of what you’re saying in my own behavior. I’ve been much more focused on saving and avoiding large purchases than I was, say 2 years ago.
Health, Fitness — Darryl Pace
Fitness Product Review
You’re a superstar Philip!
Hope the article goes well! Your writing is fantastic so I’m sure it’s going to be great.
JJ Jalopy.
Coaching Business Expert JJ Jalopy
How to become a coach with JJ Jalopy
Philip the video is kewl!!
Cheers
David Power
Expert in Medical Hypnosis, Sucess Thinking and Practical Parenting
David Power’s Hour
Thank you! I can’t get enough of this video.
All the best,
Yann
How to Get Organized, Stop Procrastinating, and Set Goals for Small Business Success
Interesting how the outside forces shape the attitudes that influence our decisions
Thanks
JCJC
Butterfly Marketing
Hi Phil,
Yes its interesting how one perceives the situation of two situations that are the complete mirror of one another yet are perceived by the participants entirely differently!
I remember Prof Eric Knowles talking on this subject about Olympic medal winners and the perceptions
Its amazing stuff!
Duane
Super-ADVANCED Influence & Persuasion Training Proven to Quickly Create a Flood of Money Constantly & Continuously Flowing into YOUR Bank Account Like the Niagara Falls… 100% GUARANTEED!!
Discover Secret Persuading Skills that Work Like Magic by Tapping Into the Psychology of the Mind with The Worlds Leading Persuasion Coach Duane Cunningham!
I LOVE that video. It is positively hysterically funny.
I love love love love love it.
Best regards,
April Braswell
Dating Quick Start Expert, Relationship Success Coach
Divorce Support and Bereavement Support seminar, Henderson, Las Vegas
Phil,
Great funny video and good point on consumer behaviour too.
Pure Numerology shows that a strong “2” personality will spend no matter what the economy is. They are carefree and do not worry about the future. They take the “NOW” mentality to a new level.
John Ho
Numerology Expert Helps Understanding Personalities for Better Influence & Persuasion (WordPress Blog)
Numerology Expert Helps Understanding Personalities for Better Influence & Persuasion (Money Page)
Philip, The video really brings out how absurd the whole financial system can be. Very funny. A lot of people made a lot of money creating value from nothing.We are all paying for it. Mark
small business marketing
ice cream marketing
That was great to watch. Thanks for posting it.
Bob Kaufer
Z Health For Life
Great funny caricature of “market sentiment”…
“Sell, Sell, Sell…”
I love the quote on “rigorous financial analysis”
“Dodgy debt” –> Structured Investment Vehicle
Oh, the value of names…
Seize the Day,
Rob
Sales Tactics For Small Business Owners
Personal Asset Protection For Small Business Owners
It all comes down to perception and critical mass.
Lynn Lane
Success Strategies For Life
Success Today
This is very funny, I think I remember this from vox! Consumer behavior can be a “funny” thing. Like some of the children I babysit, consumer behavior can be both funny and unpredictable.
Lisa McLellan, Babysitting Services – Babysitters, Nannies, and Au-pairs
If only we could monetize “unpredicatableness” – we’d all be millionaires!
Pam
Invest in Your Future
Loved the video…satire is so often so close to the truth!
SunnyMarie
http://www.sunnymarie.com
If i could predict the future i’d be a meteorologist so we could really know what the financial climate is.
Don Shepherd
Fishing Central Oregon
Good show on the article. Your presentation always provokes throughts that make one grow.
Pat
Internet Dollars for Business Owners