When it comes to understanding consumer behaviour there’s a tricky conundrum; a consumer’s perception of a brand is far more important than the reality of their experience.

But…

You can’t trust people to account for their perceptions accurately.

So, how can you get any further forward if understanding consumers is important to you?

I’ll leave you to think about it and tell you more next time!

Philip Graves

21 Comments

  4. Mitchell Rehaume

    Good point. I know owning a cellular business that consumers form preceptions very quickly and are almost impossible to change over a brand. I’ve had consumers come in and not even want to look at a Sony Ericsson brand because they heard that the brand was poor.

    Mitch
    <a href=”www.faciliswireless.com/blog”<Mitchell Rehaume, BlackBerry Mobile Expert

  8. jc mackenzie

    It’s been said that there is no truth, that there is only perception. It makes no difference to the water in the glass as to whether you see it half empty or half full-the water level stays the same.

  11. mark mallen

    Philip, I think if you constantly deliver on a good experience for your customer, then you increase positive perceptions in their mind. You have more leeway if the customer has a rare less then ideal experience. Mark

    Marketingscoops

  12. mark mallen

    I think that the more positive experiences you give a customer, the harder it is for them to negatively perceive your product. They are more forgiving if they have a less then stellar experience. Mark

    Marketingscoops

  13. Duane Cunningham

    The Only real reality is that which exists based on our own experience of what is happening around us and this is all filtered by our belief system

    Duane

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