One of the challenges with studying consumer behaviour is that the behaviour itself is incontrovertible, but the interpretation of that behaviour is often much more open to debate: what caused what?  What can be inferred from what happened

Recently, when I casually commented on a reported change in consumer behaviour, the person I was speaking to got quite indignant.

You can read about what happened and what I learned in the process here (it’s a sneak preview of one of the articles that will be in my next Mindshop! e-Zine, out tomorrow).

And linking to it here gives those who do read it a chance to comment if they would like to – I’d love to hear your thoughts.

Philip Graves

17 Comments

  12. Duane Cunningham

    Hi Phil,

    Amazing thing the human mind! And i get more fascinated by the day! You have great insight into whats makes us tick

    Looking forward to the next installment

    Duane

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  13. mark mallen

    Philip, It is too bad some people cannot look at issues that effect their business without reacting emotionally.
    There was an interesting study done on wine purchases at restaurants. When the expensive wine was put at the top instead of the usual bottom placement, the average wine sale went way up. Mark

    Marketingscoops

    GlacierIceCream

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