Developing a logo is an interesting experience. Recently several organisations have found that the internet provides a platform for dissenting voices to grow into active movements to oppose designs that they don’t like. Gap, who some have suggested were really undertaking a publicity stunt, Starbucks and the Portland Timbers have all experienced an adverse reaction when plans of their changes came to light. Recently, the Iranian Olympic Committee has said that they think the London 2012 logo is racist, spelling out the word Zion. There are a number of reasons not to pay too much attention to this complaint: It doesn’t spell out Zion, it says 2012. If it did spell out anything in English it would be “Zo in”, since we read left to right and, with no hyphen, the second line should be taken as a new word. Perhaps animal welfare groups should be boycotting the Olympics instead! […]
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