Humour is often used to make an advert engaging. What’s less well understood is that it also helps to create positive emotions which are then unconsciously associated with the brand or product concerned. The tricky part is that humour is a relatively personal thing and if your ad isn’t funny to enough people the strategy can backfire in exactly the same way. I had hoped to show you a recent Barclays Bank advert, but You Tube let me down – it’s there but with no sound (and the soundtrack makes this particular ad work). Instead here are two examples. The first is an ad that you’ve probably seen before – it spread superbly when it was first released onto You Tube because it’s extremely funny (at least many people think so). And here’s another for a rival credit card that was shown repeatedly in the UK and seems, to me […]
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