Tinnitus expert Jennifer Battaglino mentioned that she would like some suggestions on how to apply memes in her marketing so I thought I would add to yesterday’s post on what makes for a good meme by talking about the ways in which you might use them. Incidentally, questions like Jennifer’s are enormously helpful to me when I’m thinking what to write, so thank you for all your questions and comments (this is very much an interactive process – I hope it feels like it!) The key is to think about any aspect of your business in terms of how readily it will be assimilated by your customers and potential customers and passed on. At the more obvious end are things like your brand name and website address; how easy are these to recall accurately first time? Next come the slightly more subtle elements; is your logo distinctively expressed? Does it have a […]
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