Today I’ve been writing a lengthy article on consumer behaviour for an international magazine. Whilst I was working on it I remembered a video I posted a long time ago over on my Vox blog (and yes, a new post there is long overdue). Anyway, I thought I’d share the video here because it’s both entertaining and quite informative. Bird & Fortune are a pair of satirical comedians who regularly draw attention to the silliness of politics and the world. Here they talk about the subprime crisis that seems to have triggered the recession we’re ‘enjoying’ globally at the moment. The point I was making in my article is that consumer behaviour is also all a matter of sentiment. People can be in exactly the same financial position and with the same inability to forecast the future accurately as they were eighteen months ago, but they behave very differently as consumers. […]
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