When it comes to interpreting consumer behaviour people sometimes aren’t quite sure what they might be looking for, so I put together this audio to provide a starter guide to consumer behaviour, why it’s important and two or three things that are worth looking out for.

[audio:i2.mp3]

Philip Graves

12 Comments

  1. Rob Murray

    Hi Phil

    I studied consumer behaviour as part of my marketing degree back at Uni. This audio really made me think back and got me thinking of Fishbein and Ajzen’s TRA. How it applies to Twitter and Facebook status updates…Anyway id appreciate you having a look and giving your thoughts if you have time. http://www.socialmediamashup.wordpress.com

    Great blog

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