In psychological terms, context is almost everything. Much as we like to think that we know how we will act and react in a given situation, without the richness of...
A lot of my work in understanding consumers is based on watching consumer behaviour; people do give away quite a lot.
One of the reference points I also use quite a lot is children. They aren’t so adept at hiding their feelings and thoughts and so tend to reveal even more of what’s going on in their minds.
Given that, psychologically speaking, a lot of what makes us tick is well established by the age of two, this provides a wonderful window of opportunity for insights into what’s going on.
Here’s a behavioural example of the extent to which my daughter, aged four, likes reading. She first revealed that she could read at the age of two, she’d picked it up from being around her brother we suppose, we hadn’t spent any time teaching her.
I think it’s fair to say that she enjoys reading!