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My Passion is Helping Businesses Understand Their Customers!

Consultancy

Consultancy

Philip consults in a wide range of consumer behaviour and consumer psychology related areas. These include investigating drivers of consumer behaviour, behaviour change initiatives, advising on research approaches and the structure of customer insight departments, and helping organisations increase their understanding of consumer psychology in a way that they can apply practically in their businesses.

Writing

Writing

In addition to his first book, Consumer.ology, Philip writes articles and white papers for a number of organisations including a column on consumer psychology for The Marketer – the magazine of the Chartered Institute of Marketing and guest articles for Frontier Economics and Cambridge Business. He takes commissions for white papers, webinars and articles: recent clients include eMarsys, Next IT and Adobe.

Public Speaking

Public Speaking

A combination of a working lifetime spent observing and studying consumers, a passion for bringing consumer psychology to life and experience appearing in front of audiences of all sizes (from one to one million people – on BBC Radio 2) make Philip a fascinating and entertaining public speaker. Clients that include ABRAS (the Brazilian supermarket retailers association), the Royal Agricultural Society, Lapada and the UK Cabinet Office give an indication of Philip’s ability to share his passion with disparate audiences around the world.

Books

Consumer.ology

Consumer.ology

An Amazon top 50 best seller and selected by them as the one of the top ten best business releases of 2010.

Articles

The Customer Loyalty Myth

The Customer Loyalty Myth

The suggestion that customers can be loyal is odd. Think about it…
Why Discount Supermarkets aren’t All They Seem

Why Discount Supermarkets aren’t All They Seem

The news today has been dominated by the announcement from the UK’s…
Using Morphine to Improve Survey Results

Using Morphine to Improve Survey Results

Back when I was a market research manager at Pizza Hut I…
Why Black Friday Sales are Here to Stay in the UK

Why Black Friday Sales are Here to Stay in the UK

“There’s a new shopping genie.” “Oh no there isn’t!” “Oh yes there…